I have begun to research dance magazines that are circulating in the UK at the moment. The most popular magazine I keep coming across is mixmag. As you can see from the advertisementit claims to be the words biggest clubbing and dance music magazine. It has a circulation of 37, 139 and a readership of 276,000. It covers dance event, reviews music and club nights and interviews artists. It also features a fashion section. Many of tmixmags issues have become colectors items and sell for a lot of money over ebay.
The next magazine i have found it DJmag. This also claims to be the worlds largest selling dance music magazine. However I get the impression that this magazine is aimed more at DJs than music followers themselves therefore limiting the amount of potential buyers.
M8 is a global dance music and club-culture magazine, which 'operates the scissors at the cutting edge of the dance music industry.' Having recently celebrated their 200th issue, M8 has evolved with and reflected the entirety of dance culture since its inception in the 80's. M8 remains calls itself the most credible and stylish club-cultural publication in the world, and 'continues to champion the spectrum of dance music and youth-cultural-hedonism in new and creative ways.'
I have found 3 of the biggest selling dance magazines in the UK however, I feel that one of them is aimed more towards DJs themselves and they all fadvertise and focus on already established artists on the music scene.
2 comments:
Interesting research Sammy. Could add at the end that this reinforces the fact that it would be a niche market for you to exploit and would make it a financially viable product rather than compete with the established big boys (NME/ Kerrang)! Could then establish that there is a market for R and B - no. of songs in charts at present, sales figues, hits on myspace ? Could then try and define the audience in terms of gender, age, race and define what they like in R and B and how your magazine will try to deliver what they like. Could define genre characteristics of R and B music (could add soem images of some key artists to establish teh look) and then look at what front covers etc do and how they achieve just this with some example to analyse... What happened to the Fader image? (Mrs D)
Sammy - do you know the Fader image doesn't show up? Some lovely research here - possibly end with how it confirms that there is a real gap in the UK music mag market! (Mrs D)
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